Nothing beats stepping out of the shower and wrapping yourself in a thick, soft and absorbent towel. But not all towels are created equal. There are some key differences between a stock-standard bath towel and a really great one that will last for years.
It's not called the 'cashmere of cotton' for nothing! Products made from the ultra-soft Supima cotton boast superior durability, are fade-resistant and are far less likely to pill or shrink. But at a time when everything is marketed as being 'special' what exactly does Supima have that makes linen-lovers go weak at the knees?